'Don't follow but lead' 'This credo brought us to where we are today. Specialist shoe stores under the name 'Better walking shop'. I believe in concept stores that are about much more than just the product. Nothing is more important than a professional staff and good service. This was the reason for me to start working with the digital foot measuring equipment from Aetrex in combination with the sale of the comfort soles from Aetrex. A hit. Our customers are thrilled to receive that extra attention and we have been able to offer many extra comfort. All this in stores in which we have been working closely with paramedical care providers for years. So one does not rule out the other! '